Where there is a place, there is a story. In cities public places have a story of coexistence and connection.
I’ve long been hooked on connecting location information online with images, links and info. For years I have been using location apps such as Foursquare Swarm and Yelp to check into places, leaving a photo and an account. I’ve recently been inpsired by Jane’s Walks about neighbourhoods, the city building hash tag #2forTO, and an app I tried in San Francisco. The Detour App took things to a new level by offering audio/visual location tours that direct one to places not even imagined.
As a personal project, I created profile accounts in social media of a few local places in a consistent fashion. Profiles are different from a daily stream of events you typically find in social media. A profile offers basic info, a quick glimpse of what the topic is, and then links to more information on the web.
Below are the accounts I set up for people online to connect about a location while passing through. They are a spot for myself and others to put topical tips and media. For now they are simply profiles with a link to Wikipedia so one may learn more. I’m reaching out to others to profile here as well such as @StClairWestTO.
I wish the city would own these digital footprints so we could all move through our digital space more easily. By that I mean, common names would be registered and link to further resources. I rather the account names be ones about a location and not a dormant user account that has nothing to do with the location such as @CollegeStTO and @BloorSt on Twitter.
Should staff tweet as themselves or should you just have a main handle that directly represents the business organization?
The answer is not definitive but a mix and match from the options below. Source: Who Tweets for you? By Andrea Berry of idealware.org, May 2012.
Institutional: Branding the business or a department as an authority. Pro: clear organizational branding allowing for multiple managers. Con: loss of personal feel.
Spokesperson: Branding the community around the business or a department. In this case multiple people tweet as themselves, but clearly represent the business. Pro: you get the best of all worlds. Con: it is a lot of work!
Expert: Branding a single individual as an expert in a certain area (but you also care that there is an immediate connection to your department). Pro: real person with a organizational connection. Con: just one personality, what if there are more people? What if that person leaves?
Personal: Branding a single individual as an expert in a certain area (without caring if there is an immediate connection to Concordia). Pro: real person feel. Con: little connection with organization.
(This is reposted from an internal blog by Matthew Burpee)