Innovation with syndication

Web marketers may start thinking this year more about information hubs rather than websites. For example, Amazon.com is now letting others use its database in novel ways. If you search for a title in Amazon Light you can also see if the title is available in libraries such as Ryerson’s (see Library button on right after Amazon Light search). Sharing data is starting to become a competitive advantage. More: technologyreview.com, 1/2005