The CMO’s Guide to: The Social Landscape

I liked the following chart on Brad Einarsen‘s office wall at Klick and asked for the source. It’s 97th Floor’s take on 10 social network choices.
CMO The Social Landscape 1CMO The Social Landscape 2

Your website is just a hub. The spokes may matter more as the Web returns to what the Internet has always been great for… discussion:

1. Today 80% of the social community’s engagement with content now happens somewhere other than the site on which content originated.

2. By The Numbers: Twitter Vs. Facebook Vs. Google Buzz

Mathew Ingram on Social Media as a Small Town

Social media is like a small town… You loose something. You gain something… Everyone finds their place in the spectrum. Update: This video clip from Mathew’s talk at Third Tuesday Toronto is now under post about the event by Maria Koukopoulos titled Part 2 – A Candid Chat with The Globe and Mail’s Social Media Evangelist Mathew Ingram. Below are Mathew’s presentation slides.

How the Globe and Mail is using social media to connect with its readers. Slides: