Be on all the social networks

A often heard piece of advice is to not be on social networks such as Twitter and Facebook unless your market is there and you are ready. See example.

While it makes sense to conserve your resources, don’t miss the opportunity to welcome people and direct them to where you want them to connect with you.

If your page is a placeholder for now then simply say so and tell people to visit your website

A social media account is free business card. It a good idea to exist on most social networks and direct people from your inactive accounts to where the conversation is even if it’s only a static website. As the opportunity for communicating with clients online grows then we can listen, plan, focus, develop content into a calendar, respond and interact from those once dormant accounts.

For better or worse someone will add you to a social network for you. It’s the nature of social media. An innocent user may quickly create your profile when they check-in on Facebook as happened with a client, or search for you and try to interact and tag you. Someone may register your company handle first. In the case of popular tools such as a Facebook page, I’m hard pressed to think of a market that’s not using Facebook. Half of Canada’s population logs into Facebook each month. You have a [insert social network name] account with an address and link to your website, right?

Someone will beat you to your name if they haven’t already. There are still solutions when your name is taken. For example I was able to convince Twitter to give the handle @Concordia to Concordia University as it wasn’t being used often. There is another small web company called Maze Solutions in Beirut and we both highlight our locations as differentiation. And then there is that guy who wants to sell my family name on Twitter to me! Meh, there will always be that guy.

So let’s take a few minutes and register your accounts. Contact us when considering these:
LinkedIn | Facebook | Instagram | Twitter | Pinterest | YouTube | Google+ | Flickr | Foursquare | Yelp

Reposted from mazesolutions.com.

Should staff tweet as themselves?

Who Tweets for you?
Who Tweets for you? By Andrea Berry

Should staff tweet as themselves or should you just have a main handle that directly represents the business organization?

The answer is not definitive but a mix and match from the options below. Source: Who Tweets for you? By Andrea Berry of idealware.org, May 2012.

  • Institutional: Branding the business or a department as an authority. Pro: clear organizational branding allowing for multiple managers. Con: loss of personal feel.
  • Spokesperson: Branding the community around the business or a department. In this case multiple people tweet as themselves, but clearly represent the business. Pro: you get the best of all worlds. Con: it is a lot of work!
  • Expert: Branding a single individual as an expert in a certain area (but you also care that there is an immediate connection to your department). Pro: real person with a organizational connection. Con: just one personality, what if there are more people? What if that person leaves?
  • Personal: Branding a single individual as an expert in a certain area (without caring if there is an immediate connection to Concordia). Pro: real person feel. Con: little connection with organization.

 

(This is reposted from an internal blog by Matthew Burpee)

Should personal social media accounts be used for marketing

Canadian Business
Canadian Business

Some helpful tips about using social media at work can be found within an article in Canadian Business (PDF) by Lila MacLellan. Here are six takeaways.

1. Don’t expect employees to dutifully and mindlessly share messages; allow everyone to be selective. Ask to please consider’ re-tweeting anything that feels authentic to them. Create content so interesting that they want to share it with their friends.

2. Give employees training and a choice of platform; although Facebook is the dominant social media outlet, LinkedIn and Twitter are often seen as “public-facing”.

3. Give and take within the company; if you’re asking employees to tweet about work, for example, consider re-tweeting employees’ messages about their personal interests, like weekend fundraiser runs, art exhibits or music gigs.

4. If you run a mission-driven organization, mention specific actions in your posts. News about efforts to improve the world is more likely to get passed around.

5. “Asking who should be doing social media is like asking who should have a phone on their desk,” Warren Whitlock, co-author of The Twitter Revolution. Assume everyone is on social media.

6. Social media is not a soapbox for shameless self-promotion. You should be asking questions of your followers. You should be listening to what they’re saying.

Advice tips
 
(This is reposted from an internal blog by Matthew Burpee)