Web Redesign Project

Preview of Concordia.ca
Preview of the Concordia.ca redesign before usability testing.

While on contract at Concordia University replacing a staff leave, I successfully led a major redesign of Concordia.ca, consolidated several websites, managed newsletters and launched a social media plan. I coordinated projects and updates for web designers, and sought out projects that needed development. I co-authored functional requirements for a content management system. I supported change with qualitative methods (usability tests, feedback) and quantitative methods (analytics, competitive analysis).

Besides a new look created by the lead designer and new content developed by our team, there was an important change in usability. A simple and consistent top level navigation was implemented across many sites. Other page elements such as mega menus, breadcrumbs, left navigation, sidebars, slideshows, and footers were implemented or simplified.

As mentioned I implemented a social media program across several departments. I authored a handbook, a playbook, blogged, monitored using Radian6, provided guidance during many public crises, facilitated and trained groups. I helped double engagement across social media accounts.

Site redesign credits in the University Communications Services department:
Lucy Niro – Director, Web Communications
Matthew Burpee – Webmaster and Coordinator (replacement), Web Communications
Simon Horn – Webmaster and Coordinator (on leave), Web Communications
Christopher Alleyne – Lead Creative, Design
Mathieu Price – Web Designer, Web Communications
David Smith – Web Designer, Web Communications
Terry Rybak – Junior Web Designer, Web Communications
Kirsten Cameron – Web News Editor, Web Communications