Can you tell the difference? Dirk Knemeyer’s recent article “The End of Usability Culture” argues that there has been too much focus of usability and not marketing design And usability. This has led to home pages with little visual distinction between their competitors. His follow-up responds to the support and dissent he received from the first.
The world’s first home page acted similar, I feel, to what we now call a blog.
Tim Berners-Lee originally invented the web and the page concept so researchers could simply share timely information via hypertext. After the .com explosion, the concept of a home page has come to mean something different than the web’s beginnings. Blogging, small as it is, is perhaps a return to and an extension of the web’s founding concepts, and the Internet’s social networking and knowledge sharing role. I was asked recently about blogs. Below are two recent articles I enjoyed.
“Every day, millions of online diarists, or “bloggers,” share their opinions with a global audience. What began as a hobby is evolving into a new medium that is changing the landscape for journalists and policymakers alike. – Daniel W. Drezner, Henry Farrell, “Web of Influence“, Foreign Policy, November 2004.
Interconnecting human emotions and emotional response is one topic in Kate Baggott’s “Show Me Your Context, Baby: My Love Affair with Blogs”, The Globe and Mail, June 2004. Kate has coined the interesting new word “mediamenschen” or media human. When in Germany, speak deutschglish. Ich bin ein mediamenschen. Sounds catchy. Danke Kate.
Blogs are also an excellent way to establish a point of personal contact between an organization and its publics. Members from organizations ranging from U of T to the Government of Canada to Microsoft and Fast Company Magazine are using blogs as effective marketing tools and as knowledge bases. Blogs can help people feel like they know you and trust your organization. There are many uses of weblogs in higher education. Yet blogging can also be hazardous. Blogging for/in organizations is clearly a growing topic.