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Every location has a story. Let’s connect them online

Where there is a place, there is a story. In cities public places have a story of coexistence and connection.

I’ve long been hooked on connecting location information online with images, links and info. For years I have been using location apps such as Foursquare Swarm and Yelp to check into places, leaving a photo and an account. I’ve recently been inpsired by Jane’s Walks about neighbourhoods, the city building hash tag #2forTO, and an app I tried in San Francisco. The Detour App took things to a new level by offering audio/visual location tours that direct one to places not even imagined.

As a personal project, I created profile accounts in social media of a few local places in a consistent fashion. Profiles are different from a daily stream of events you typically find in social media. A profile offers basic info, a quick glimpse of what the topic is, and then links to more information on the web.

Below are the accounts I set up for people online to connect about a location while passing through. They are a spot for myself and others to put topical tips and media. For now they are simply profiles with a link to Wikipedia so one may learn more. I’m reaching out to others to profile here as well such as @StClairWestTO.

I wish the city would own these digital footprints so we could all move through our digital space more easily. By that I mean, common names would be registered and link to further resources. I rather the account names be ones about a location and not a dormant user account that has nothing to do with the location such as @CollegeStTO and @BloorSt on Twitter.

Visualizing my data

Where I Went
Foursquare checkins

From 2013, but what you see is mostly of my time in Montreal working on contract coordinating the redesign of Concordia’s website and social media.

Some of What I Said
Twitter infographics and top tweets of @matthewburpee

A Bit of What I Saw

My Foursquare Stats

My Social Network

A slideshow showing meta data from my facebook, twitter and other networks. Select for more info.

Be on all the social networks

A often heard piece of advice is to not be on social networks such as Twitter and Facebook unless your market is there and you are ready. See example.

While it makes sense to conserve your resources, don’t miss the opportunity to welcome people and direct them to where you want them to connect with you.

If your page is a placeholder for now then simply say so and tell people to visit your website

A social media account is free business card. It a good idea to exist on most social networks and direct people from your inactive accounts to where the conversation is even if it’s only a static website. As the opportunity for communicating with clients online grows then we can listen, plan, focus, develop content into a calendar, respond and interact from those once dormant accounts.

For better or worse someone will add you to a social network for you. It’s the nature of social media. An innocent user may quickly create your profile when they check-in on Facebook as happened with a client, or search for you and try to interact and tag you. Someone may register your company handle first. In the case of popular tools such as a Facebook page, I’m hard pressed to think of a market that’s not using Facebook. Half of Canada’s population logs into Facebook each month. You have a [insert social network name] account with an address and link to your website, right?

Someone will beat you to your name if they haven’t already. There are still solutions when your name is taken. For example I was able to convince Twitter to give the handle @Concordia to Concordia University as it wasn’t being used often. There is another small web company called Maze Solutions in Beirut and we both highlight our locations as differentiation. And then there is that guy who wants to sell my family name on Twitter to me! Meh, there will always be that guy.

So let’s take a few minutes and register your accounts. Contact us when considering these:
LinkedIn | Facebook | Instagram | Twitter | Pinterest | YouTube | Google+ | Flickr | Foursquare | Yelp

Reposted from mazesolutions.com.