Blog

Coronavirus: Why you and your business must act now

Business must help mitigate Coronavirus with their employees and communities to protect them and to “Flatten the Curve”. It is a pandemic now. It can’t be eliminated. But what we can do is reduce its impact by minimizing exposure to it.

Executives must communicate on a regular basis on local news, expected risks and how to best minimize them. Sick leave and working from home policies need to be established. Communications must correct disinformation and link to resources.


Coronavirus: Business Must Be a Player, Not Spectator

Coronavirus: Why You Must Act Now

You’ve already heard of the key precautions but here’s the word from the City of Toronto and the Government of Canada. Welcome back, once again, to the new normal.

City of Toronto > Novel Coronavirus (COVID-19) – There are now 17 positive cases in Toronto. “Wash hands at least 15 seconds. Avoid touching your eyes, nose, and mouth…”

Coronavirus disease (COVID-19): Being prepared – “Practise frequent hand hygiene and coughing/sneezing etiquette. Clean and disinfect frequently touched objects and surfaces, such as toys and doorknobs. Instead of a handshake, a kiss or a hug, a friendly wave or elbow bump is less likely to expose you to respiratory viruses…”

How long is 15 seconds? Sing Happy birthday to yourself slowly twice, or the alphabet song twice.

The virus survives for hours or days on different surfaces. If it behaves like the flu, it can survive for weeks on metal, ceramics and plastics. That means things like doorknobs, tables, or elevator buttons can be terrible infection vectors.

In praise of bad web design

Home page of irregular boxes

Testimonials page

Have you seen a website like this in Toronto’s digital wilds? At first I was set back by its design but then noted a quality.

Mother’s Dumplings website is so retro and poor that it stands out in an age of repetitive image sliders, parallax scrolling, pop-ups, and auto-play video backgrounds.

It’s so cute that I want to collect sites like these and them take home and put them in a drawer or on the coffee table.

Make no mistake, I love eating dumplings and pan cakes at Mother’s Dumpling on Spadina Ave below College. You may too if you’ve not been. Just don’t try their site on mobile or have accessibility needs.

Social Media Week Toronto 2019

Social Media Week Toronto (#SMWTO) is taking place November 12-15 at CBC’s Glenn Gould Studio. Speakers lineup.

Michelle Pinchev of Pinch Social & Social Media Week Toronto
Michelle Pinchev at Social Media Week Toronto

Carlos Gil: The End of Marketing: Humanizing your brand in the age of social media and AI
Carlos Gil at Social Media Week Toronto
Carlos Gil at Social Media Week Toronto
Carlos Gil at Social Media Week Toronto
Carlos Gil at Social Media Week Toronto
Carlos Gil at Social Media Week Toronto
Carlos Gil at Social Media Week Toronto
Carlos Gil at Social Media Week Toronto
Carlos Gil at Social Media Week Toronto
Carlos Gil at Social Media Week Toronto

Leanne Gibson of Facebook and Instagram
Social Media Week Toronto

Social Media Week happens in cities around the world. Each conference curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture.

See also
Social Media Week Toronto, 2019
Social Media Week Toronto, 2017
Independent Social Media Week Toronto, 2016