A often heard piece of advice is to not be on social networks such as Twitter and Facebook unless your market is there and you are ready. See example.
While it makes sense to conserve your resources, don’t miss the opportunity to welcome people and direct them to where you want them to connect with you.
If your page is a placeholder for now then simply say so and tell people to visit your website
A social media account is free business card. It a good idea to exist on most social networks and direct people from your inactive accounts to where the conversation is even if it’s only a static website. As the opportunity for communicating with clients online grows then we can listen, plan, focus, develop content into a calendar, respond and interact from those once dormant accounts.
For better or worse someone will add you to a social network for you. It’s the nature of social media. An innocent user may quickly create your profile when they check-in on Facebook as happened with a client, or search for you and try to interact and tag you. Someone may register your company handle first. In the case of popular tools such as a Facebook page, I’m hard pressed to think of a market that’s not using Facebook. Half of Canada’s population logs into Facebook each month. You have a [insert social network name] account with an address and link to your website, right?
Someone will beat you to your name if they haven’t already. There are still solutions when your name is taken. For example I was able to convince Twitter to give the handle @Concordia to Concordia University as it wasn’t being used often. There is another small web company called Maze Solutions in Beirut and we both highlight our locations as differentiation. And then there is that guy who wants to sell my family name on Twitter to me! Meh, there will always be that guy.
Reposted from mazesolutions.com.