Podcasting Media
Buzzword Brief: A podcast is like a radio show but on an MP3 player. “For listeners, podcasting offers a diverse menu of programs, which can be enjoyed anywhere, anytime. Unlike traditional radio, shows can be easily paused, rewound or fast-forwarded. The listener doesn’t need to be near a PC, unlike most forms of Internet radio… Less than a year old, podcasting enables anyone with a PC to become a broadcaster. It has the potential to do to the radio business what Web logs have done to print journalism. By bringing the cost of broadcasting to nearly nothing, it’s enabling more voices and messages to be heard than ever before.” (Fordah) Podcasts can include Really Simple Syndication, or RSS, which automatically feeds text from Web logs and other sites to subscribers so they can read summaries from many sites at once. more…
