Defining CRM
CRM is an integrated approach to constituent facing-processes.
Integrates tools such as e-mail, web, and phone.
Helps build loyalty through rapid and relevant service.
Personalized interaction helps build special treatment feel.
Analyzes constituent wants and needs to impove success rates.
Requires a constituent-centered business philosophy.
Requires careful planning, forethought, and buy in.
Improves data integrity and lowers cost of production.
