As a digital marketing communications specialist I help organizations use the Internet to connect with and engage their communities. I help plan, design, pull and flip switches towards new initiatives such as website redesigns, social media plans and email marketing.
I like being involved with designing online media as it shapes the way we live, work, and play. I can often be found attending new media events and tweet about them @matthewburpee. Please enter my blog to find posts about content management, community, events, mobile, social media, and user experience design.
After completing a Bachelor in Political Science from the University of Ottawa and another in Radio & Television Arts at Ryerson University, I built Ryerson’s award winning website and launched several redesigns. I later assisted website and social media projects for Concordia University, Apple Canada, The Canadian Association of Law Libraries, Kaboose, The YMCA of Greater Toronto, and a number of startups and professionals. Please see my LinkedIn for more about my professional background.
I live in Little Italy and love Toronto’s many neighbourhoods, international food, tech meetups, arts and music events, and sailing to the Islands. I grew up in Montreal and have also lived by a farm in Chichester, England, in Ottawa as a student, and once worked at the Chateau Lake Louise, Alberta. So far I’ve travelled across the Americas and Europe. I haven’t travelled far compared to my friends. I might actually be a homebody. But from diving in Roatan, to accidently hiking in a circle in foggy Wales, to attending weddings in U.S., Bermuda, Peru and Italy, I’ve visited a few places near and far.
Drop into my social stream to see what I’m posting about in social media today. I also created a few mashups of my online activities. Before looking at any of these you may want to go out and have fun instead. Still here? Ok, drop into: photography, events I’m watching, location check-ins, music listening, presentations, or things I’m reading.
Let’s connect if you need help with a website, social media, or want a copy of a photo I’ve taken. It’s also always nice to hear from someone who has visited here, so feel free to contact me, or connect via your preferred social network. Suggestions are welcome too. The best ideas are not always obvious. See you next time.